Mailchimp Website Builder Review: Pros, Cons, and Alternatives

MailChimp has been one of the fastest growing email marketing suppliers for years now. They’ve built an huge base of customers ranging from tiny personal accounts to some of the most esteemed business brands in the world.

In 2019, they included a whole lot of performance, such as postcards & remarketing since they develop their positioning into a marketing platform. And as part of the growth, they have introduced a totally free site builder.

I have been utilizing Mailchimp for years, also was super interested when they announced the beta version of the site builder (FYI, beta just means it’s their first, trial run variation. They’re looking for feedback from customers to improve the merchandise ).

But before I get into the advantages and disadvantages of my critique, let us dive right into a summary of resources to build a website.

There are so many factors to take into account if choosing a website builder — and really, you will find a thousand ways to get what you want in the end in terms of performance, convenience, pricing, etc.. The thing to remember is: whether you are constructing a easy personal site or operating a company, how you construct your site has a lot of consequences.

From the long-term, it affects your flexibility, functionality, and, clearly, your own brand. From the short-term, it can surely add/take away a lot of headaches. That said, just like picking a physical house or workplace, there is no such thing as an absolute”best” or”high” choice. There’s only the ideal alternative relative to your objectives, expertise, and circumstances.

What Is Mailchimp Website Builder?

On the broad spectrum of site building solutions, Mailchimp’s site builder resides on the end that’s comprehensive and provides all you want to get started and develop your website. It contrasts with solutions where you buy, install, and handle all of the”bits” of your website individually.

Employing Mailchimp is sort of like renting and customizing a apartment at a very classy development instead of buying and owning your own residence. You are still in charge of decor, cleaning, and everything living-wise — but you leave the building, plumbing, security, and infrastructure to the house owner. That point is key since there’s usually a direct tradeoff between control and convenience.

Everything could fit together just right using a site builder like Mailchimp, but that might or might not be exactly what you’re looking for.

So far as competition, Mailchimp competes with comprehensive website builders like GoDaddy, Wix, Squarespace, Jimdo, Yahoo! Site Builder, and (and Shopify for online stores).

In comparison to their immediate competition, they focus on simplicity of use and their stage providing all you need to market online — from their opt-in pages to their own email software to their website builder.

Plans and pricing

With Mailchimp, you are going to have the ability to use this free program for an unlimited time. This is an excellent method to check Mailchimp and see if it’s right for you. You’ll have access to hundreds of templates so that you can get started and build your website right away.

The Free program comes with around 2,000 contacts and one audience. The audience attribute helps Mailchimp attract the right SEO to your website so the right people may locate you online. This version also contains the Marketing CRM attribute, your own creative assistant, one Mailchimp domainname, and a good deal of landing pages. If you’re beginning to build a web site for the first time and only want to experiment, this plan is a great option. If you really wish to develop a website, this strategy works too. You’ll still have the Mailchimp domain name, but you also have the tools you want.

The Essentials plan costs $9.99 per month. This plan includes much more than just web hosting – you’ll have access to all the email templates, room for up to 50,000 contacts and three viewers, help with your custom branding, and also 24/7 live chat support for any questions along the way. This strategy works well for email-only senders or people who want to advertise their website through professional emailing.

The Standard plan prices $14.99 a month and can be Mailchimp’s most recommended plan. This strategy is designed for those who want to grow their business and take the next step in marketing aid. You can create custom templates, add up to 100,000 contacts, and manage your intended audiences.

The Premium plan has become the most innovative plan available. It costs $299.00 per month and is made for experts who want specific customization. It includes around 200,000 contacts and unlimited audiences. You may access detailed reports and documents to help you manage multiple projects. This plan also allows you to add unlimited members to help handle as many projects as you have.


The best feature about Mailchimp is the building instructions. If you’re new to developing a web site, you are able to follow the directions on the website to be able to build your website efficiently. There is a fantastic ecommerce option which lets you sell products easily. The free plan is a good feature because then it is possible to access all the templates and see exactly what your site will look like prior to deciding whether you want to upgrade. Another attribute is the audiences you can have in every plan. Selecting a target market will help Mailchmp supply SEO services to your site.


Rather than choosing a strategy to pay by the month or pay yearly, you can pay as you proceed. This is really helpful for customers who aren’t sure whether they will stick with their site in the very long term. These credits will equal the amount you owe for using Mailchimp. This way you’re paying for just how much you use the support rather than how long you maintain the site. Should you ever wish to switch to a monthly or annual payment plan you can do this at any moment.

Final thoughts

Mailchimp is a good site builder and support for both tiny businesses and larger businesses. Since there’s a lot of plans to pick from, it is easy to grow your site without needing to search for a new hosting company. Mailchimp has a great”pay as you go” payment plan unique from many other web builders, and there is easy to read directions for how to build your own site. If you want to see if Mailchimp is right for you, then you can use the free plan for an infinite time without providing your credit card info.

Restricted Feature Set — Layout

With any technology product, there’s virtually always a trade-off involving convenience and control (believe Android vs. Apple’s iOS).

And you really can see this trade-off with the Mailchimp website builder. The convenience of their design setup is great. It is straightforward and quick, and sets your attention on getting your content into a premade template. You are able to add pages and a few elements based on your specific requirements, but for the most part, it’s got everything you want.

But if you want to go anywhere beyond the fundamentals of design, you are limited with the builder.

You can not add anything apart from the couple drag and drop components available to you, and the components you can change on the overall template are rather limited (AKA essentially just font and colour ).

If your website is growing, or getting a bigger part of your company, the design limitations can be ineffective. And unlike other website builders that try to fix this problem through programs, extensions, or access to the site code or HTML, there’s absolutely no socket for a Mailchimp site builder site.

Mailchimp makes accessing your website up and running simple and quick, making it a fantastic choice for DIYers who need a fast and easy method to build a website without the trouble of getting to the code or using something custom made.

However, like most all-inclusive website builders, there will come a point where there is a tradeoff between control and convenience. Mailchimp leaves a great deal to be desired in regards to style customization and performance. If you’re searching for something which provides more control and scalability, you are better off everywhere.


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